Ascensia Diabetes Care CGM Digital Lead US in Parsippany, New Jersey
Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people with diabetes.
The position holder leads the digital acquisition and retention strategies with main focus on the US market, in order to successfully deliver on country and regional marketing and sales objectives for the Continuous Glucose Monitoring business (CGM). This position will also play an important role to leveraging and strengthening current and future CGM portfolio in digital channels by also developing and supporting global digital strategies and tactics, while managing key stakeholders across Business Units, functions, external vendors and agencies.
WHAT YOU WILL BE DOING:
Digital Strategy: Developing and implementing DTC / Digital Marketing strategies and tactics for the CGM portfolio in US, with the goal to increase customer acquisition, switches and loyalty to Ascensia while improving the customer experience, according to the marketing plan.
Search / PPC: Developing and implementing strategies, conducting tests, analyze data, identify trends and insights to achieve maximum ROI in paid / search campaigns
Web & UX Optimization: Managing Website Projects incl. Content Management, UX optimization, SEO tactics to further optimize the customer experience and to improve the conversion rates.
Social Media: Developing and implementing Social Media strategies
Customer Journey: Constantly optimizing the customer journey / customer engagement in digital channels based on data, analytics and insights.
Global: Leading global digital projects in alignment with cross-regional and cross-functional teams.
WHAT YOU NEED FOR SUCCESS:
University degree or comparable education in Business Administration, Marketing, Media Management, Digital
Multiple years of experience in Search and PPC Management
Experience in Digital Marketing projects and multiple years of professional experience in total
Ability to master a broad experience of Content Management, UX, CX, Social Media Marketing, SEO, Content, Email Marketing
Experience in DTC & Digital Analytics
Experience in Healthcare Industry
Ascensia offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and are driven by innovation and the desire to improve the lives of our patients, we encourage you to apply now. Job postings will remain open for a minimum of five business days and are subject to immediate closure thereafter without additional notice.
TO ALL RECRUITMENT AGENCIES:
Ascensia does not accept unsolicited third party resumes.
Ascensia is an Equal Opportunity Employer including Disability/Protected Veterans (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .
If you are interested in applying for employment with Ascensia and need special assistance or an accommodation to use our website, please contact us at ApplicantAccommodations@ascensia.com